Do you know what clinical beauty is? Learn now its philosophy and its importance on the skincare industry. Clinical beauty is a term that has gained traction in recent years, and it refers to the intersection of science and skincare. At its core, it is all about using advanced research and technology to create products that are not only effective but also safe and inclusive for all skin types.
After connecting with The Detox Market several months before our September DTC launch, it was confirmed in mid-September that Plantkos® - the first pharmacist-developed brand proven to target the most common concerns for melanated skin - is one of six brands selected for the next round of The Launchpad.
Redness, heat, swelling, puffiness, roughness. Do they sound unfortunately familiar? They’re all signs of inflammation – a reaction of skin to outside influences and environmental factors like stress, winter weather, allergies, and a compromised immune system. Every skin shows inflammation differently, but often the triggers that bring it to the surface are the same.
Not all ‘dry’ skin follows the same rules. A walk through any skincare aisle will have the words “moisturizing” and “hydrating” jumping out at you in spades – leaping off labels of product after product promising each. The problem is that – while often used interchangeably in the skincare industry – dehydrated skin and dry skin are not the same.
Skin colors vary, and those variations change our skin’s reaction to the world around us. Understanding the science that drives our skin color – and the process that creates it – allows us to grasp both the differences in our skin, as well as the universal truths that always apply.
But truly radiant and healthy skin is not transformed or artificially altered – it is supplemented and protected, ideally with gentle, skin-first formulas that enhance skin’s natural processes. So before jumping to invest in a shelf full of high-end cosmetics – acquiring a fundamental knowledge of skin’s anatomy can help you seek out the products that are best suited for your skin, its processes, and its needs.